Merlin Entertainments, the second largest attraction operator in the world, has launched three of its top global brands in the heart of Orlando’s International Drive. At I-Drive 360, guests can take flight on the iconic Orlando Eye, a 400-foot tall observation wheel with breathtaking views of Central Florida; dive deep into three oceans of the world by exploring SEA LIFE Orlando Aquarium and it’s 360-degree ocean tunnel, floor-to-ceiling displays and bubble aquariums; or indulge in the ultimate fame experience at Madame Tussauds Orlando, the unparalleled celebrity wax attraction.

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